Hands-Off CEO Podcast

Greg Hickman 105 Header

Moving Away from Traditional Agency Models with Greg Hickman – E105

Have you ever thought about looking at agencies from a new perspective? Get ready to discover the concept of the “Alt Agencies” – where specialization and specific outcomes for niche clients are favored over the traditional agency model. Our Guest Greg Hickman shares his journey on how to deliver a repeatable sales and onboarding process. 

The conversation touched insightful topics like: 

  • Power of productizing services [04:56]

Understanding the concept of “productizing” services, which involves packaging a repeatable service with fixed problem-solving, turnaround time, and price. Discover the benefits of standardizing packages and systemizing processes to scale a business effectively.

  • Importance of specializing and finding a niche [06:50]

Find out the challenges and benefits of specializing in a specific area, what realization can working nights and weekends bring you and ultimately understanding how to divorce your time from your income.

  • Role of webinar funnels in scaling a business [08:26]

How focusing on webinar funnels and becoming experts in that area changed the game for Greg’s agency and what are some common plateaus experienced by many service providers.

  • Evolving agency model and additional revenue streams [15:58]

Exploring the term of “Alt Agency” and discussing the changing landscape of agency models, such as tech-enabled, strategy-focused, or platform discipline-focused agencies. 

Key Quotes:

  • Unique Skills: “If you can position yourself as the engine builder, you can charge a premium. You’re more valued because you know how to do this unique thing. And that is kind of how I see how we were able to make the shift to only working on the stuff that we enjoyed. And that was, I think, the true value to the client.” [12:53]


  • Understanding Nuances:: ”Nobody understands that a person who’s at 3K a month and a million a year could actually be experiencing the exact same thing and need almost the exact same solution. But there’s still these little nuanced differences. It’s fascinating to me. We’re a unique breed.”  [34:15]


Greg Hickman on LinkedIn | Facebook | Twitter | YouTube 

Alt AgencyFree Training


Mandi Ellefson on LinkedIn | Twitter | Facebook

Hands-Off CEOExecutive Briefing


Let us help you Scale to Freedom

We help consulting agency CEOs free up 10 hours per week for strategic growth, command 50-600% higher fees, and unlock millions of dollars of profitable growth.
Posted in

Other articles you may like...

Business person checking with colleague if they are delivering the right results.
Are You Delivering a 20X ROI and Standing Out From The Competition?
Satisfied CEO leaving the office in a taxi cab after following the 1 of the 5 exits and becoming a Hands-Off CEO
The 5 CEO Exits: Shift You From “Doer” to “Leader”
two successful business people shaking hands
A Tale of 2 Agencies: One Doubled Sales In 6 Months and Increased Fees 300%…
How to Escape the Consulting Agency Cesspool and Scale to $100k/mo in Profits…