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The Hands Off CEO

Scale Your Freedom to Scale Your Profits
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What do you sell? Brains, hands, or both? Do you offer an expensive set of hands, or outcomes that your clients salivate over?

Most often service business lead with their process.

“We have state of the art equipment, and we are the very best [engineering, marketing, tech solutions] company around. We are better than all the rest because we are better trained…”

Basically, they are justifying why their time is worth more than the next guy’s.

I have seen this over and over with high-ticket services. The businesses that have the easiest time creating demand and winning lifelong clients are those that can stand by their results. If you can’t yet stand by your results enough to potentially offer a guarantee, you haven’t invested enough energy into understanding the client’s problem forward and backward.

When you do, you can exit the time = money hamster wheel. And grow a sustainable business.

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Become A Passive Owner – Secrets Every Business Owner Needs To Know

Recently, I had the pleasure to be a guest on the Sustainable Business Podcast  with Josh Patrick. This brilliant man has 40 years of experience building and exciting businesses so it was a quite an honor to be asked on.   How to streamline your service delivery. How a custom service business cut 67% off… Read More!

How to keep service quality at pace with growth

I was recently interviewed to be a featured expert on customer experiences where 50 of the world’s best entrepreneurs weigh in on how to make customers happy. They just had one question… What is your best advice for making customers happy? I said, "Engineer an amazing experience." How do you want the experience to be… Read More!

This biggest mistake most businesses make when hiring new staff.

There are 3 parts to the hiring game. Typically, businesses jump right to the second part. Then when they get typical results, they either flush and try again. Or more likely just deal with the mediocre staff. Because odds are, they’ll get the same or worse result next time since only 25% of new hires… Read More!

Do THIS to Grow to the Next Stage in your Service Business… 

What growth stage is your service business at? Survival > Stability > Success || Scale There are 4 stages for service businesses. But most never get past Stability or Success. They don't believe the 4th stage Scale is even possible for a service business because it's too dependent on the owner. Growing to scale is possible, and… Read More!

How to Create a Referral Marketing System with Steve Gordon

Do you know how to turn your referral tap on full blast? Referrals are the lifeblood of most service businesses. They work. And they work well. If you are keeping busy in your business, it’s likely in part because you have built a nice network. And this network sends you good work in the form of… Read More!