There is a big misconception around operations, sales, and marketing and how they all intersect. Mandi Ellefson debunks some of these misconceptions and discusses how operations and sales impact scalability in a consulting agency. Key Ideas: Most approaches to scaling a consulting agency are actually more applicable to scaling a general company – they don’t account for the…
Last week, Mandi Ellefson discussed the foundations of what it takes to beat inflation and scale profitably. In this week’s episode of Hands-Off CEO, she describes the five exits she shares with her clients to help them safely remove themselves from different parts of their companies. You’ll hear Mandi talk about: Mandi shares the idea behind exiting. “The whole point…
Mandi Ellefson is discussing why popular scaling advice is terrible for consulting agencies. She shares insights about marketing, systems, and what you should actually do to scale. You’ll hear Mandi talk about: “Do you really want to systematize and accelerate a process that’s just getting okay and mediocre results?” Mandi shares a story about a company that grew from referrals,…