Add $290k in profits (without new clients)
Here’s how an agency secures $290,000 in new profits from their existing client base – WITHOUT adding a single new customer.
Looking at hundreds of consulting agencies, we’ve discovered a pattern: While most agencies chase new clients, the real profit opportunity is hiding in plain sight – your existing client base.
We helped one of our agency clients analyze their client mix:
- 40% were small project clients at $15,000
- 40% were “grandfathered” clients at $30,000
- 20% were newer clients at $50,000
- They had a new $100,000 offer but no clients at that tier yet
By focusing on just 4 carefully selected clients and moving them to higher-value engagements, they could increase net profits by:
- $290,000 with standard pricing
- $190,000 with a 25% case study discount
- $90,000 even with a 50% case study discount
The key? Vision Selling.
Here’s the framework that makes it work:
- Progress acknowledgment: “You’ve built a strong foundation, growing from $2M to $5M in revenue…”
- Social proof: “We’ve seen similar agencies triple their client value in 12 months…”
- Next opportunity: “Your next opportunity is moving from project-based work to strategic growth partner…”
- Future potential: “Which will unlock your ability to command $100k+ engagements while delivering even better results…”
And right now is the perfect timing. Why?
- Clients are in year-end buying mode
- Many need tax write-offs
- Natural time for planning next year’s growth
Most agencies get this wrong by:
- Positioning as technicians instead of growth partners
- Missing chances to showcase expanded capabilities
- Failing to paint a 2-3 year vision
The Solution: Focus on your top 10-30% of clients and:
- Target bigger growth opportunities
- Position as a growth partnership
- Offer strategic discounts for case studies
- Create longer-term engagement roadmaps
Ready to unlock this potential? Start by asking:
- Who sees you as technicians vs. growth partners?
- What client budgets could be unlocked?
- What successes could be showcased?
- Which clients could benefit from similar outcomes?
The opportunity to add $290,000 in net profits is sitting in your existing client base right now.
Are you ready to unlock it?
Book a Scalable Growth Session here: handsoffceo.com/scale/